The advent of social media has caused newsrooms to change dramatically. We are rapidly moving to a one-to-one media relations environment, where it is more challenging than ever to manage and maintain relationships not just with reporters, bloggers, but with everyone else. Social media platforms like Twitter, Facebook and LinkedIn have become the new playground »
Archive for the ‘Didital branding’ Category
Can you create & sustain meaningful relations with the media in the highly digitalised world?
Branding makes headway in today’s digital age
SINGAPORE, 9 February 2011 – The branding landscape in Asia has changed significantly in recent years, spurred by monumental leaps in technological advancements in the media. Thanks to the internet, social media and mobile platforms, the barriers of information flow have been reduced, and this has leveled the playing field for brands trying to carve »
